Start free. Upgrade when you're ready for deeper validation and structure.
See a short profile that explains how you work and which ideas fit you.
Run simple tests to see if people actually care about your idea.
Turn what you've learned into a clear plan you can act on.
A detailed view of what each stage supports.
| Capability / Outcome | Discover (Free) | Validate ($29/mo) | Build ($49/mo) |
|---|---|---|---|
| Founder identity discovery | ✓ Full identity profile | ✓ Included | ✓ Included |
| Founder strengths & motivations | ✓ | ✓ | ✓ |
| Founder risk & working style insights | ✓ | ✓ | ✓ |
| Founder–idea fit analysis | — | ✓ | ✓ |
| Personalized idea shortlist | ✓ (light) | ✓ (scored & ranked) | ✓ (advanced filtering) |
| Idea scoring & prioritization | — | ✓ | ✓ |
| Market demand validation | — | ✓ | ✓ (deeper analysis) |
| Competitor analysis | — | ✓ (basic) | ✓ (deep & multi-competitor) |
| Early experiments & signals | — | ✓ | ✓ (parallel experiments) |
| Decision checkpoints (go / no-go) | — | ✓ | ✓ |
| Business plan builder | — | — | ✓ (7 structured sections) |
| Go-to-market strategy | — | — | ✓ |
| Financial projections | — | — | ✓ |
| Document workspace & uploads | — | — | ✓ |
| AI co-founder (context aware) | ✓ (limited) | ✓ (identity + idea context) | ✓ (full memory over time) |
| Multiple ideas at once | — | — | ✓ |
| Iteration & scenario variations | — | — | ✓ |
| Ongoing guidance & nudges | — | — | ✓ |
| Priority support | — | — | ✓ |
Most founders move through these stages in order. You can upgrade, downgrade, or switch anytime as your confidence grows.
You never lose your work — you simply get deeper levels of support when you need them.
Free to start · No credit card required